Meet the Team

A skilful team which is dedicated to helping you create insights from your data.

Loïc Bar


Loïc is the founder & CEO at Opinum (formerly The Smart Company). Previously, he has worked as team lead for McKinsey & Company. He is the author of several publications and 4 technical books. Passionate about entrepreneurship, he is mentor for the Founder Institute. He leads the strategic development of Opinum Data Hub™ solution and develops visibility and credit for Opinum in Europe.

Mark Turcksin

Head of Operations

With more than 15 years of experience in the field of marketing, CRM and business management, Mark has a solid track record in managing company operations. As a co-founder of Opinum, Mark is responsible for the operational management in the company.

Alexis Isaac

Head of Business Development

Alexis is head of commercial team at Opinum. With a 20-year-experience in corporate management sales team management, Alexis ensures to set in place appropriate commercial approach regarding the customers’ needs and the market price. He plays the role of key account manager for Opinum customers and partners.

Jonathan Hubeau

Head of Strategy

Jonathan combines a 12-year long expertise in high technology R&D projects, both as a scientist and as a project manager, with a 10-year expertise in business strategy consulting and decision making processes. As R&D lead and co-founder at Opinum, Jonathan leads all research activities and product development.

Maude Berhin

Administrative Assistant

Maude is in charge of the administrative work in the company. She has been in the office since Opinum’s creation in 2014. She takes care of personnel management, accountancy and organizes the agendas. She is also in charge of marketing activities and internal synergy at Opinum.

Alexandre Detiffe

Project Manager

Alexandre is responsible for the hardware integration of new solutions with our IT platform. As an industrial engineer, Alexandre works at maintaining Opinum Data Hub solution open and compatible with new data collection techniques.

Séraphin Vandegar

Project Manager

Séraphin is part of the Hypercare team. He follows our customers from their services activation until they fully control and understand all Opinum Data Hub functionalities. Séraphin is the contact person in case of trouble, questioning or suggestions about the platform.

Georges Legros

Head of Development

Georges is head of Development at Opinum. Our development team functions around three pillars of Opinum Data Hub solution: the user interface, the application layer and the data processor engine. We use flexible development methodologies that enable an optimal improvement while ensuring production quality.

Denis Bollinne

Senior Software Architect

Denis is a Senior Software Engineer. He has several years of experience in the development of Microsoft technologies, as well as, in the management of complex databases. Denis’s experience ensures the optimal quality of our solution.

Vincent Goossens

Senior Software Engineer

Vincent is Senior Developer at Opinum. With more than 25 years of experience in back-end development techniques, he is responsible for the stability of data treatment logic and is responsible for the deployment in production without interruption of activity.

Gilles Vercheval

Web Designer

As a graphic designer with more than 8 years in the Web, Gilles takes care of the applications design and of the visual identity of Opinum. His knowledge in front-end design enables him to integrate interfaces developed by our Software Engineers, but also to enhance our customers/users experience.

André Daspremont

Junior Software Engineer

As Juinor software engineer André takes part in both the active development of existing web applications and the creation of new functionalities. His responsibilities include realisation of user interfaces and ensures the integration with our systems’ data. He is also in charge of developing the Opinum Data Hub Index mobile application.

Clarisse Millet

Head of Product

Clarisse is responsible for the evolution of the Opinum Data Hub™ platform. With 13 years of experience in digital product management, she manages the roadmap and ensures that Opinum Data Hub™ evolves to meet the customers needs with the most powerful technologies. Pivot between business and IT, she is responsible for the performance of the platform, as well as the design of new features until their launch on the market.

Layla Richard

Junior Software Tester

Layla is a junior software tester and is in charge of the quality assurance process. She performs tests on the Opinum Data Hub platform. She also takes part in the second line support, investigating potential technical issues.

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